ABA Business News - March 24, 2025
As the founder of 3 Pie Squared, I am dedicated to supporting small ABA practices in delivering ethical, sustainable, and high-quality services. Recent developments in our field present both challenges and opportunities that we must navigate thoughtfully.
1. Motivity Secures $27 Million Growth Investment
Motivity, a leading provider of clinical SaaS solutions for Applied Behavior Analysis (ABA) providers treating children with autism, has announced a $27 million investment from Five Elms Capital. This funding aims to advance innovation and scale operations, reflecting the growing interest in enhancing technological solutions within the ABA sector.
2. Workforce Shortages in ABA
The demand for skilled ABA professionals continues to outstrip supply, with a 14% increase in demand for individuals holding BCBA or BCBA-D certification from 2022 to 2023. Burnout among current staff further exacerbates retention challenges, emphasizing the need for practices to invest in technology and staff training to improve outcomes and streamline operations.
Source: Key ABA Trends for 2025 Every Provider Should Know
3. Diversification in Autism Therapy Models
The autism therapy industry, traditionally dominated by ABA, is witnessing a shift towards more diversified treatment approaches. Providers are increasingly integrating services such as speech, occupational, and physical therapies alongside ABA to offer a holistic, multidisciplinary care model. This trend aims to address the comprehensive needs of individuals with autism, moving beyond the conventional ABA-centric framework.
Source: New Autism Therapy Models Gain Traction as Industry Diversifies
4. Projected Growth in the U.S. ABA Market
The U.S. Applied Behavior Analysis market was valued at approximately $4 billion in 2023 and is projected to grow at a compound annual growth rate of 4.8% between 2024 and 2032. This growth is driven by the increasing prevalence of autism spectrum disorders and the rising adoption of ABA interventions across various age groups.
Source: U.S. Applied Behavior Analysis Market Size | Growth Outlook 2032
5. Medicaid Funding Cuts in New York
Governor Kathy Hochul's proposed state budget includes cuts to Medicaid funding for ABA therapy, despite an overall increase in the Medicaid budget. This decision could significantly impact low-income families' access to essential ABA services and poses a threat to the viability of small practices relying on Medicaid reimbursements. Advocacy for fair funding is crucial to ensure that vulnerable populations continue to receive necessary support.
Source: Hochul's $252B state budget offers cash for unions - but cuts for autistic kids
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